ABOUT ME

I’m a strategy director and consultant who thrives at the intersection of culture, business, and branding. With a diverse background in journalism, academia, and consulting I love projects that challenge the way things have always been done.

OLD KEYS WON'T OPEN NEW DOORS

· OLD KEYS WON'T OPEN NEW DOORS ·

HOW I LIKE TO WORK

Crafting Brands and Navigating Complexity:

I thrive in high-pressure situations, tackling complex problems with clarity and radical honesty. Whether it's brand development or cultural strategy, I ensure the solution aligns with both audience needs and business goals.

I believe that effective strategy comes from listening and learning. Whether it’s developing a brand from the ground up or navigating a complex business challenge, I focus on clear communication, collaboration, and results.

Deep expertise in cultural trends and audience behavior
Radical honesty in every client interaction
Ability to navigate complex, multi-layered challenges
Skilled in strategic thinking and creative problem solving
Comfortable in high-pressure situations and c-level discussions

MY JOURNEY

My career has been anything but linear—it's been a squiggly path shaped by diverse experiences in music journalism, academia, agency work, and consulting.

This variety of experiences has made me a more empathetic and adaptable strategist, allowing me to approach problems from multiple angles and understand different perspectives.

Music Journalism and Cultural Insights:
I started my career as a music and cultural journalist, where I learned how to understand audiences and identify trends before they hit the mainstream.
Academic Foundation:
I hold a Bachelor’s in Communication and Cultural Management with a focus in Sociology, and a Master’s in Anthropology. Both degrees have given me a deep understanding of human behavior, culture, and how to craft narratives that matter.
Consulting and Strategy:
My thesis on Millennials (2013) in Germany turned into consulting work that allowed me to guide companies and brands through generational workplace shifts this has taught me very early in my career how to bring people along on the journey of change.

“I believe that today’s challenges don’t fit neatly into a box, and neither do I”

NICE THINGS OTHERS SAID ABOUT ME

“I've had the pleasure of bringing Hannah aboard team Samsung on numerous occasions. Every time we do I look forward to her levelling up our collective curiosity the breadth of our cultural inputs. She effortlessly slots into our strategic processes and contributes consumer/cultural points of view and a strong analytical point of view that always elevate our briefs.”

Thom Dinsdale
Chief Strategy Officer at Wieden + Kennedy
"I was fortunate enough to report to Hannah, who was our social & strategy lead during our time together at Oliver. Her passion, dedication, and attention to detail are a few characteristics which made her stand out.Hannah has the unique ability to combine cultural relevance with her clever insights, and she is always pushed her team to think outside the box. As a leader, she brings out the best in her team, fostering solution-oriented approaches while leading with empathy.”

Giselle Richter
Social Media Manager
“Hannah's expertise was indispensable in shaping Miele's sustainability strategy and making it transparent for our audience. She was highly competent in executing marketing analysis, diving into consumer insights, and structuring the company's comms objectives into a solid strategy. Thorough to the last dot, Hannah's involvement went above and beyond - always proactive, always reliable.”

Yulia Prokhorova
Account Director
“We brought Hannah in for what started as a quick, self-contained piece of work that soon expanded to touch the entire brand positioning & user experience. She quickly zeroed in on the core problem and proposed solutions that felt both accessible and common sense. With the rare ability to combine clear strategy, team management, and hands-on execution, she led both senior and junior team members to ensure quick, effective delivery of a complete brand positioning and user experience.”

Henry Coutino-Mason
Futurist and keynote Speaker