Lou&You

Project: Lou&You
Client:  Society for Innovation in Gender Equality e.V.
Year: 2023 - 2024

Creating a welcoming and calm digital platform for victims of sexual and domestic violence in Germany

Lou&You is a German NGO that wants to empower victims of domestic and sexual violence to process what they've experienced in a safe and welcoming space, where everyone can find the information they need.

I helped to develop a welcoming, calming brand positioning that provides a safe haven for everyone who seeks information. The UX of the website has been optimised for security issues and can be closed with a straightforward exit button. It is also designed in an inclusive way.

One of the driving stategic thoughts for Lou & You was the idea that sexual violene does not need to look like sexual violence.

That’s why we created a visually calming and embracing brand language that can not be related to sexual violence on the first glance, all with the hope that people who need