Transform your brand from just another voice in the crowd to an unforgettable market leader.

Through strategic positioning and deep market analysis, I help businesses discover and articulate their unique value proposition, creating authentic brand stories that resonate with target audiences and drive meaningful connections.

I help brands forge authentic connections with diverse audiences by decoding cultural shifts and emerging trends. As a trained sociologist and anthropologist, I identify opportunities while safeguarding your brand from cultural missteps.

My approach combines deep ethnographic research with strategic analysis, ensuring your cultural moves are both impactful and secure.

As a seasoned consultant, I guide organizations in building powerful brand alignment from the inside out.

I specialize in uniting C-suite leaders and teams behind shared brand visions, transforming abstract strategy into actionable knowledge that empowers every level of your organization.

Through tailored training programs and strategic consulting, I help companies create internal cultures where your brand naturally thrives and resonates, turning employees into authentic brand ambassadors.

I help organizations uncover and amplify their authentic workplace culture to attract and retain exceptional talent. By crafting compelling employer value propositions and driving meaningful organizational change.

My approach combines deep cultural analysis with strategic implementation, helping you build an environment where the best talent naturally thrives and grows.

As a former radio host and music journalist, I bring electric energy and expert moderation to panels and events.

I specialize in making complex ideas accessible and engaging, whether hosting industry conferences or co-hosting Amsterdam's Fuck Up Nights, where we celebrate the power of failure. My background ensures your audience stays captivated while extracting maximum value from every discussion.